president/managing member, tipping point public relations
Barbara has been known to exclaim, “Public Relations is a sickness!” And she admits to being fully consumed by its symptoms. She loves all aspects of PR, from media relations to crisis communications, social media to special events. She specializes in Smart PR, with an emphasis on Getting Results. PR can be scary. Building relationships with your customers and key audiences is an uncontrollable endeavor, and you can’t completely manage everything others say about you. But Barbara believes that the scarier proposition is not establishing your PR strategy and not engaging in the important conversations that will help you build and protect your reputation. In her 20 years of experience in marketing and public relations, she has led numerous high-profile communications initiatives, including product introductions, crisis communications programs, guerrilla marketing efforts and special events. She has conducted B2B and consumer public relations programs on a global, national and regional basis. Barbara is active in national marketing and PR trade organizations and volunteers time to many not-for-profits in the Greater Rochester community. She currently serves as member of the board, executive committee, and communications committee of the Ad Council of Rochester, and is a current member and past president of the Rochester Chapter of the Public Relations Society of America (PRSA). She earned her Accreditation in Public Relations (APR) in 2000. In addition, she currently serves on the boards of WXXI Public Broadcasting, the 360|365 Film Festival, and Rochester City Ballet. Recently, she held board seats with the Business Marketing Association and the Monroe County Fair and Recreation Association. She has won numerous industry awards, including the PRSA Silver Anvil Award, a Silver Anvil Award of Excellence and numerous Rochester ADDY Awards and PRSA PRism Awards. Barbara came to Rochester to earn her degree from the University of Rochester, and fell in love with the place. She is raising her four sons in Pittsford.