Higher Ed Marketing: Recruiting Online Learners

March 31, 2014 | Jonathan Bouman

The online learning market is growing rapidly. In 2013, 32% of all college students had taken at least one online course, and 3 million students were enrolled in fully online programs. In the LearningHouse study,… Read More


A medal-worthy perspective on buying the Olympics

January 27, 2014 | Sara Poe

Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to… Read More


Hit and Miss: Analyzing TV’s New Season

October 25, 2013 | Melanie Bracaglia

I absolutely love this time of year! The crisp air, the colorful foliage and football are all great, of course, but they’re not what I appreciate most. What I really enjoy about fall is the… Read More


The Marketers Guide to Big Data

September 17, 2013 | Jeff Commaroto

The term big data is the latest buzzword to take the marketing industry by storm. Just like Hi-Def, Smart, and The Cloud before it, this latest catch-all seems like it is being slapped onto every… Read More

Tipping Point College

What’s Different About PR in Higher Education?

September 9, 2013 | Mike Kennerknecht

When I was in college, grownups would grumble, “College is different than the ‘real world.’” The same is true for public relations professionals: PR in higher education is different than PR in other industries. While… Read More


What Other PR Internships Miss

August 1, 2013 | Colleen Donahue

There are so many stereotypes that come with being an intern. Most people think that interns are people at the bottom of the totem pole: the coffee-runners and the file-organizers. However, that’s not what a Tipping… Read More

Next Page »