Mobile applications are a great way to market company products and services. Focusing on user experience when creating your next application is a best practice. Continue reading →

Our experienced digital media agency develops effective mobile display advertising campaigns by utilizing the strongest mobile networks for targeting our clients’ unique messages. Continue reading →

A look at Super Bowl ads from the perspective of a media buying, advertising and public relations agency in Upstate New York. Continue reading →

Use your existing television advertising as pre-roll video on ad networks to target online users on the Internet. Continue reading →

A look at four ways that advertisers are annoying their digital audience with banner advertising that interrupts, intrudes, invades and distracts. Continue reading →

Ten reasons why online marketers should hate the click as a metric to determine the success of a digital advertising campaign. Continue reading →

Barbara Pierce from Tipping Point Media Public Relations discusses her love and hate relationship with the press release a cornerstone of her business. Continue reading →

The rise of the tablet marketplace could be a boom to marketers but despite many options there remains one clear winner at the moment, the iPad. A look at iPad sales statistics and options for marketers. Continue reading →

Take consumer engagement to the next level with six (6) easy tips that will escalate your brand presence & give your clients a reason to interact. Continue reading →

Here in the US we’re seeing QR (Quick Response) codes popping up in more places every day. Already extremely popular in Japan and Korea, the two-dimensional bar code is finally starting to become widely recognized by American consumers. In order to take advantage of all the QR code has to offer (that’s only semi-sarcastic) all you need is a smart phone and QR reading software. Continue reading →