From Rags to Riches The Reality Show Phenomenon

Posted on by Manuela Eckert

Whether it’s Duck Dynasty, Here Comes Honey Boo Boo or The Real Housewives franchise, reality television has taken a dent out of network TV’s ratings armor.These particular programs run the household income gamut – from the southern, rural charm of … Continue reading

Posted in advertising, Uncategorized


Amazing PR lessons from Spider-Man

Posted on by Mike Kennerknecht

Spider-man

What can a wall-crawling, web-slinging superhero teach us about public relations? As filming for the next installment of Spider-Man takes over the streets of Downtown Rochester, it is the perfect time to consider what PR pros can learn from our … Continue reading

Posted in Public Relations Tagged


Four Signs You’re in a Good Internship

Posted on by Brandon Smith

Brandon Smith on the final day of his internship with Tipping Point Public Relations

An internship can be an important part of any college experience. Finding the one that best fits your needs, allows you to enhance your skills, and is worth the time spent, can be a challenge. Getting an internship can be … Continue reading

Posted in Public Relations, Tipping Point Team Tagged


What Marketers Need to Know: How Consumers use Multiple Screens

Posted on by Jonathan Bouman

multi tasking

A new study by Microsoft reveals how always-connected consumers are increasingly using several screens simultaneously in their daily lives to stay more connected, complete tasks, or simply kill time. These screens mainly consist of: television, laptop, mobile phone and tablet … Continue reading

Posted in advertising, Digital Marketing, Uncategorized


How to Hit a Home Run Pitch

Posted on by Jamie Frumusa

Tipping Point Baseball Bat CC

As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed and curve takes practice, patience, and perseverance. The same principles apply to the classic media relations tactic that PR Practitioners … Continue reading

Posted in Public Relations Tagged


March Madness Is Targeting Sports Fans Right for Your Brand

Posted on by Manuela Eckert

alg-espn-zone-jpg

We’ve entered the season of March Madness – the NCAA’s men’s college basketball tournament, which celebrates its 75th year in 2013.  What began with 8 teams and little media exposure now boasts almost 70 teams, 3 weeks of play and … Continue reading

Posted in advertising, media buying


3 keys to successful public affairs campaigns

Posted on by Mike Kennerknecht

Collage from the Irondequoit Public Library campaign

In a recent PR Daily story about U.S. presidents who were skilled communicators, I said, “Politics is three things: Getting people to know you, to like you, and to trust you.” I like that saying, probably because of its simplicity … Continue reading

Posted in Public Relations Tagged ,


Do You Know What The Goals and Objectives of Your Website Are?

Posted on by Jeff Commaroto

Statue of the Thinker

I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can use the data it collects and the reports it generates to assess whether their marketing efforts and website strategy is … Continue reading

Posted in Google Analytics


“P” is for Platinum, “R” is for Rule

Posted on by Mike Kennerknecht

The Platinum Rule

Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But we think there’s an even better rule to live by. The Platinum Rule, not to be confused with the reference to it … Continue reading

Posted in Public Relations Tagged , ,


3 Things to Consider Before Advertising in the Super Bowl

Posted on by Jonathan Bouman

In anticipation of the biggest television event of the year this Sunday, it’s a good time to address the viability and the effectiveness of advertising in the Super Bowl, based on three factors: reach, timing and budget.ReachA quick look at … Continue reading

Posted in advertising, media buying, media planning