Whether it’s Duck Dynasty, Here Comes Honey Boo Boo or The Real Housewives franchise, reality television has taken a dent out of network TV’s ratings armor.These particular programs run the household income gamut – from the southern, rural charm of … Continue reading →

What can a wall-crawling, web-slinging superhero teach us about public relations? As filming for the next installment of Spider-Man takes over the streets of Downtown Rochester, it is the perfect time to consider what PR pros can learn from our … Continue reading →

An internship can be an important part of any college experience. Finding the one that best fits your needs, allows you to enhance your skills, and is worth the time spent, can be a challenge. Getting an internship can be … Continue reading →

A new study by Microsoft reveals how always-connected consumers are increasingly using several screens simultaneously in their daily lives to stay more connected, complete tasks, or simply kill time. These screens mainly consist of: television, laptop, mobile phone and tablet … Continue reading →

As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed and curve takes practice, patience, and perseverance. The same principles apply to the classic media relations tactic that PR Practitioners … Continue reading →

We’ve entered the season of March Madness – the NCAA’s men’s college basketball tournament, which celebrates its 75th year in 2013.  What began with 8 teams and little media exposure now boasts almost 70 teams, 3 weeks of play and … Continue reading →

In a recent PR Daily story about U.S. presidents who were skilled communicators, I said, “Politics is three things: Getting people to know you, to like you, and to trust you.” I like that saying, probably because of its simplicity … Continue reading →

I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can use the data it collects and the reports it generates to assess whether their marketing efforts and website strategy is … Continue reading →

Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But we think there’s an even better rule to live by. The Platinum Rule, not to be confused with the reference to it … Continue reading →

In anticipation of the biggest television event of the year this Sunday, it’s a good time to address the viability and the effectiveness of advertising in the Super Bowl, based on three factors: reach, timing and budget.ReachA quick look at … Continue reading →