Use your existing television advertising as pre-roll video on ad networks to target online users on the Internet. Continue reading →

The rise of the tablet marketplace could be a boom to marketers but despite many options there remains one clear winner at the moment, the iPad. A look at iPad sales statistics and options for marketers. Continue reading →

Here in the US we’re seeing QR (Quick Response) codes popping up in more places every day. Already extremely popular in Japan and Korea, the two-dimensional bar code is finally starting to become widely recognized by American consumers. In order to take advantage of all the QR code has to offer (that’s only semi-sarcastic) all you need is a smart phone and QR reading software. Continue reading →

Google Instant will help users find information faster but marketers should be leery of how this will affect their ability to drive searchers to their website. Continue reading →

eNewsletters are a viable vehicle to reach a niche target audience but at what cost? Continue reading →